VitrA is a Turkish brand with a global reputation and with many award-winning collections. They work with high profile and established interior designers and architects from around the world to inspire and create their ranges based on new and emerging trends with stylish and practical looks, as well as incorporating innovation and features to further enhance the product. These span on-trend styles from Scandi and Nordic to Shaker Style in their collection of VitrA Vanity Units, to quality ceramics and sanitaryware, such as VitrA sinks and VitrA toilets and more, from which its heritage stems and from which the brand grew from.
Founded in 1942 as a ceramic workshop by Dr. Nejat F. Eczacıbaşı, it grew substantially with the company and brand rebranding to its current name, VitrA Bathrooms, in 1966, while remaining as part of the Eczacıbaşı Group. It has since acquired brands in overseas markets, as well as shares in other businesses, to continue its growth further, and establish a brand and name that users recognise and trust.